Mark Pisani
President, Sterling Crane, North America
Mark joined Sterling Crane Canada as Vice President, Operations in January 2022. Mark brings over 30 years of operational experience and has held leadership roles in the manufacturing, construction and crane industry. Throughout his career, Mark's passion is the people he works with, and he has focused his career on creating teams that generate success through safety, operational efficiency, and exceeding customer expectations.
Now serving as President of Sterling Crane North America, Mark is committed to upholding the highest standards in safety and operational execution, while providing best in class service for our clients and ensuring Sterling Crane is a leader in the crane market.
Leanne Laidler
Director, Human Resources
Leanne joined Sterling Crane Canada as Director, Human Resources in July of 2024. Leanne brings over 25 years of human resources experience and has held leadership roles in mining, construction and the food industry. Most of Leanne's career has focused on partnering with the business, building HR credibility and providing positive employee experiences through learning and growth opportunities and succession planning.
As Director, Human Resources, Leanne is committed to driving continuous improvement within the employee life cycle and assisting Sterling Crane Canada in becoming an employer of choice.
Travis Horcoff
Vice President, Finance
Travis joined Sterling Crane Canada as Corporate Controller in August 2023 and moved to Vice President, Finance of Sterling Crane North America in November 2025. Travis brings over 15 years of accounting and finance experience from the Crane, Construction and Hospitality industries as well as public practice assurance experience.
As part of the senior leadership team, Travis is responsible for overseeing accounting operations, financial planning and analysis, budgeting, compliance, and risk management. Travis is committed to driving Sterling Crane North America toward its strategic and operational goals through sound financial decision making and corporate governance.
Travis holds his CPA, CA designation and earned his Bachelor of Commerce degree with Distinction from the University of Alberta.
Allan Gretzan
Vice President, Procurement
Allan Gretzan serves as Vice President of Procurement at Sterling Crane North America, overseeing procurement & supply chain activities, compliance & governance, and strategic vendor partnerships. Since joining Sterling Crane in 2012, Allan has focused on ensuring that the organization continues to align with best-in-class suppliers who add value, complement the company's strategic efforts, and support sustained business growth.
Prior to his current role, Allan was Purchasing Manager at Sterling Crane Canada for over 11 years, and brings nearly 25 years of supply chain experience, having previously worked in heavy construction, manufacturing, and distribution. Allan also holds a Supply Chain Management Professional (SCMP) designation from the Supply Chain Management Association of Canada.
Allan's passion is collaborating with internal teams and working closely with our suppliers to develop solutions that result in successful outcomes for all parties involved, ultimately driving meaningful value for our customers.